Selling Your Triangle Home

When selling their home in the triangle people will select their agent in one of the following ways:

1) They will select on the agent's skill, integrity and the strength of their marketing plan, i.e. how the agent will perform if they are hired.

2) They will select on the agent's "Price Opinion". What that agent thinks or says the seller's house will sell for, not realizing that in the real estate business there is something called "Seller Stroking".

 What is "Seller Stroking"?

Seller Stroking is where an agent will tell a seller that their house is worth more than it really is. They do this because they hope the seller will hire them because the seller thinks they are going to get more money!

It is important to note: The agent has no control over market conditions. The agent brings the market, the market brings the price.

I would always advise a seller to interview a number of agents, I would love to be one of those agents. You can then use me as a measuring stick to compare other agents to. 

FREE CMA! Find out how much your home is worth!

How many times have you seen that in a REALTOR's ad or website. The truth is that NO real estate agent will charge you for a Competitive Market Analysis or CMA.

The important thing is that you know what that CMA is telling you. The 'quality' of the CMA is vitally important, our MLS produces a pretty convincing CMA with just a few minutes work. But how accurate is that?

I will NEVER produce a CMA without seeing your house first, yes on our first meeting I will have done my price research before we meet, but I will not produce the report that you will base the list price of your home upon until I've seen the unique benefits and down sides of your home.

Call me - 919 388 4832 - and I will talk you through my multi faceted approach to CMA's and why basing your list price on the CMA may not be the right way to go.